Vietnam, an ASEAN country, has a long coastlinea superior geographical location. It has a population of more than 90 million, but its annual GDP value is only 1.5 times that of Foshan City. As one of the pillar industriesVietnam, the development of ceramic industry is deeply concerned. After years of developmentpromotion, Vietnam's ceramic industry has formed its own characteristics. Subject to the local ceramic production resourcesproduction technology, 80 of Vietnam's ceramic products are glazed tiles, 20 are ceramic tilespolished tiles. At the same time, Vietnam's ceramic products are mainly exported,its product price has a great competitive advantage. In addition,the ten ASEAN countries, Vietnam's ceramic products export zero tariff.

Raw materials rose, labor costs increased, market sales were not smooth, accounts receivable rose sharply The ceramic industry, which is basically basedthe private economy, has obviously encountered a much more serious crisis2011 than during the financial crisis2008. Many smallmedium-sized enterprises area dilemmatheir productionoperation. However, the difficulty liesthe shortage of funds. In order to curb the rapid rise of CPIhouse prices,prevent the inflow of "hot money", the government has raised interest rates five times since the fourth quarter of last year, greatly increasing the financing costs of enterprises. At the same time, the central bank raised the deposit reserve ratio nine times,the deposit reserve ratio of large banks reached a historical high of 21.5, which led to financing difficulties for enterprises.

2011 was called a difficult yearthe development process of the ceramic industry by peoplethe ceramic industry. As the upstream enterprise of ceramic industry, ceramic chemical enterprises are connected with the development of ceramic enterprises. Half a year later, the severe industry situation has brought great pressure to many ceramic chemical enterprises. These are the important factors restricting the development of enterprises. In addition, the ceramic chemical industry started almost at the same time as the ceramic industry, but there is still no orderly market development model. According to the survey, many business executives said that the current market environment may be the "darkness" before dawn.